website design, optimisation and content

Peter Labrow professional profile

Developing business-to-business websites since the earliest days of the Web.

Peter Labrow is a creative marketing professional with over twenty-five years’ experience. Peter works with all sizes of organisation to plan, develop and implement highly effective, marketing-focused websites.

Peter Labrow

Peter has worked on both sides of the marketing fence – in senior marketing roles within successful businesses and as an external marketing provider. This experience gives Peter a more practical and commercial understanding of an organisation’s goals.

A highly experienced Web marketing consultant, Peter has helped organisations to utilise the Web since its earliest days.

Peter works as a consultant/facilitator, helping organisations to understand and define their business/marketing goals and then developing on-line strategies to support those goals.

Peter specialises in architecting websites that provide high levels of interaction, using custom functionality, enabling organisations to work more closely over the Web with customers, prospects and suppliers.

Peter is an enthusiastic innovator, able to work with business managers to communicate clearly how the Web can support their unique needs. He has a proven track record of developing websites that get positive and measurable results.

Peter has specialist expertise in website usability (creating Web pages with which people can interact more rapidly, enabling users to find what they are looking for quickly and without confusion) and website accessibility (developing websites which can provide an equivalent browsing experience to non-sighted visitors).

Peter is a Fellow of the Institute of Copywriting and a member of the UK Web Design Association.

Key career events include roles as:

• the European marketing manager for SHL Systemhouse, a global systems integration company.
• the services marketing manager for P&P, one of the UK’s leading computer resellers.
• the marketing director for Xenon/Xpertise, a computer services and training company.
• a founder/director of Marketing Direction, a full services marketing company.