Peter Labrow professional biog

A creative marketing professional with over twenty years' experience, Peter works with all sizes of organisation to plan, develop and implement effective marketing strategies, campaigns and collateral.

Peter has experience of both sides of the marketing fence - as marketing manager and director of successful businesses and as an external marketing provider. This experience gives Peter a practical and commercial perspective on supporting an organisation's marketing goals.

Peter is a Fellow of the Institute of Copywriting.

Web site development experience

A highly experienced Web marketing consultant, Peter has helped organisations to utilise the Web since its earliest days.

Peter works as a consultant/facilitator, helping organisations to understand and define their business/marketing goals and then developing on-line strategies to support those goals.

Peter specialises in architecting Web sites which provide high levels of interaction, using custom functionality, enabling organisations to work more closely over the Web with customers, prospects and suppliers.

Peter is an enthusiastic innovator, able to work with business managers to communicate clearly how the Web can support their unique needs. He has a proven track record of developing Web sites which get positive and measurable results.

Peter has specialist expertise in Web site usability (creating Web pages with which people can interact more rapidly, enabling users to find what they are looking for quickly and without confusion) and Web site accessibility (developing Web sites which can provide an equivalent browsing experience to non-sighted visitors).