Labrow Marketing blog

Marketing, website design, development, optimisation and content

How deep is your brand?

Posted: by Peter Labrow

A company’s ‘brand’ is far more than just logo design; it’s about every experience you deliver. From your core service to the final invoice, are you confident that your business impresses at every turn?

Don’t be distracted by Google’s algorithm reshuffles

Posted: by Peter Labrow

Nothing sends the Internet into a tizz, especially the search optimisation sector, quite like a change to Google’s algorithms. But your online marketing world doesn’t have to be turned upside down by such changes.

Why Google’s deal with Twitter is a bigger deal than you think

Posted: by Peter Labrow

Google and Twitter have entered into a new partnership – the result is that tweets will now appear live in Google’s search results. This is a bigger deal than it first appears.

Google’s changes to mobile search

Posted: by Peter Labrow

One of the biggest changes to Google’s ranking algorithms is coming on 21 April 2015. From that date, how ‘mobile-friendly’ your website is will have a direct impact on how successful it is in Google’s search results.

Mobile first: mindset, not technology

Posted: by Peter Labrow

Ensuring that a website is properly relevant to users of mobile devices isn’t just a ‘technical fix’, it’s also a change of attitude towards marketing and online content.

Five things to consider when creating content

Posted: by Peter Labrow

Website content should have a purpose. It’s not there for its own sake: we want it to cause a reaction. It needs to earn its keep.

Resizing images for websites

Posted: by Peter Labrow

For those who aren’t design professionals, resizing images for use on websites can be a challenge. But a couple of free online tools make the whole process a lot easier.

My top 15 copywriting gripes

Posted: by Peter Labrow

If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often.

Keep your eye on the endgame

Posted: by Peter Labrow

Which do you want – more hits to your website or more customers for your business? One doesn’t automatically lead to the other.

Your customers do not care about you

Posted: by Peter Labrow

Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates them.

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  • Blue Eskimo
  • CRE
  • Futura
  • National Skills Academy for Logistics
  • St Ann's Hospice
  • Transition