Labrow Marketing’s blogs on website design, development, optimisation and content
Blog archive: 2008
Close but no cigar
Posted by Peter Labrow on 17 December 2008
It seems simple enough. You attract people to your website, then you turn them into customers. And while most companies are obsessed with the former, they seldom pay anything like enough attention to the latter.
Build your new website based on what you know, not what you think you know
Posted by Peter Labrow on 2 December 2008
When starting work on a new website, it’s tempting to start with the design – but that approach is flawed.
Ten questions to ask a prospective Web designer
Posted by Peter Labrow on 27 November 2008
If you’re about to commission a website, no doubt you will review the previous work of the prospective designers. But there are some key questions you should be asking too.
It’s more work avoiding work
Posted by Peter Labrow on 21 November 2008
Many people like to think that there’s an easy short cut to success, but, when it comes to search engine optimisation, the short cut often takes longer and costs more.
Form follows function
Posted by Peter Labrow on 13 November 2008
Unlike many Web agencies, we never produce speculative designs. Why? Because the chance of them being what the client actually needs is almost nil.
Don’t install it, browse to it
Posted by Peter Labrow on 12 November 2008
Want to build your business on a world-class software infrastructure? You can, for just a reasonable monthly fee.
Get your marketing message across quickly and clearly
Posted by Peter Labrow on 7 November 2008
Companies often feel that getting customers to their website is the greatest challenge. It isn’t. Turning those visitors into buyers is – and it’s here that many companies (even big ones) fall flat on their faces.
The Outlook for e-mail marketing needs improvement
Posted by Peter Labrow on 31 October 2008
Even in a world of spam, e-mail marketing can be an effective, low cost and quick way to keep in touch with customers. But if you’re going to do it, do it properly – and avoid using tools such as Outlook.
A place for everything and everything in its place
Posted by Peter Labrow on 23 October 2008
Making sure that information is easy to find on a website isn’t a simple task – and it’s one that many companies get radically wrong.
Message-in-a-bottle marketing
Posted by Peter Labrow on 17 October 2008
The Internet provides some great ways for businesses to promote themselves – but many people shy away from marketing because they are concerned that the payback may not merit the effort.