Labrow Marketing’s blogs on website design, development, optimisation and content
Blog archive: December
Close but no cigar
Posted by Peter Labrow on 17 December 2008
It seems simple enough. You attract people to your website, then you turn them into customers. And while most companies are obsessed with the former, they seldom pay anything like enough attention to the latter.
Build your new website based on what you know, not what you think you know
Posted by Peter Labrow on 2 December 2008
When starting work on a new website, it’s tempting to start with the design – but that approach is flawed.