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Labrow Marketing’s blogs on website design, development, optimisation and content
Blog archive: February
Are you doing PR? If not, why not?
Posted by Peter Labrow on 26 February 2008
Few facets of marketing are as underutilised as PR. Smaller companies are put off PR because they believe that news stories are hard to find, their press releases don’t get published and it’s difficult to know how, or if, PR is contributing to the business. At the other end of the scale, large organisations engage with expensive PR agencies – paying fat retainers for little quantifiable benefit.
Newsletters – humble but effective
Posted by Peter Labrow on 18 February 2008
There are good reasons why you might consider using a newsletter as a marketing tool.
Web site accessibility law
Posted by Peter Labrow on 6 February 2008
It’s usually fairly early on in a discussion about website accessibility that I’m asked about the law. In general, people are aware that there is ‘some kind of law’ but they’re not sure if it’s already in place, if it applies to them and what the chances are of them being sued.