Labrow Marketing’s blogs on website design, development, optimisation and content
Blog archive: January
Selling services, not products
Posted by Peter Labrow on 23 January 2008
Focus on the outcomes, not the process.
Search engine tricks – and why they are not worth using
Posted by Peter Labrow on 16 January 2008
We all know that there’s no such thing as a free lunch – so why are we so easily convinced that there are easy short cuts to search engine success?
Writing search-engine-friendly copy
Posted by Peter Labrow on 8 January 2008
Since most search engines index the content of the page and not (as many people believe) the mega tags – and almost all search engines regard the copy (and the page title) as the most important elements of the page/site, then it’s well worth focusing on how you write copy that is more ‘search-engine-friendly’.