Labrow Marketing’s blogs on website design, development, optimisation and content
Blog archive: October
The Outlook for e-mail marketing needs improvement
Posted by Peter Labrow on 31 October 2008
Even in a world of spam, e-mail marketing can be an effective, low cost and quick way to keep in touch with customers. But if you’re going to do it, do it properly – and avoid using tools such as Outlook.
A place for everything and everything in its place
Posted by Peter Labrow on 23 October 2008
Making sure that information is easy to find on a website isn’t a simple task – and it’s one that many companies get radically wrong.
Staying alive
Posted by Peter Labrow on 9 October 2008
Just think of all the time it takes to maintain a website’s news, blogs and other dynamic content. Is it really worth it? Or could your time be better spent on other things?
Simpler Web site searches can give better results
Posted by Peter Labrow on 5 October 2008
There are some types of websites where it seems almost expected that some kind of ‘advanced search’ facility is needed. But, in many cases, this creates more problems than it solves.
Monitoring and protecting your brand on line
Posted by Peter Labrow on 2 October 2008
With the vast scale of the Internet, monitoring what’s said about you and your company may seem like an impossible task – but actually, it’s never been easier.