Labrow Marketing’s blogs on website design, development, optimisation and content
Blog archive: 2009
When are search results not search results?
Posted by Peter Labrow on 1 December 2009
What if Google doesn’t plan to rule the world by search, but by being the commercial gatekeeper to just about everything you can buy?
Keyword research using the Google wonder wheel
Posted by Peter Labrow on 13 October 2009
Any tool that can help you to research keywords for your website is worth looking at and the Google wonder wheel makes it intuitive and fun.
Words aren’t all about Word
Posted by Peter Labrow on 8 October 2009
Although Microsoft Word files are almost a global standard for distributing text, the program itself is surprisingly underpowered when it comes to writing anything of substance.
I didn’t sign up to be a webmaster
Posted by Peter Labrow on 17 September 2009
What happens if, whatever your main job is, one day you find that you’re now also responsible for managing your company’s website?
The Twitter divide
Posted by Peter Labrow on 6 September 2009
Is social networking a total waste of time or an exciting new way to communicate and market your services?
Developing a content strategy
Posted by Peter Labrow on 27 August 2009
Everyone’s heard the maxim ‘content is king’ but it’s amazing how much website content is unplanned, uncontrolled and ineffective. It shouldn’t be that way.
Garbage in garbage out
Posted by Peter Labrow on 10 August 2009
The old adage of ‘keep it simple stupid’ seems to have eluded Microsoft, which is currently trying to explain no fewer than 66 upgrade permutations to a confused customer base.
It’s time to trash the four Ps of marketing
Posted by Peter Labrow on 8 July 2009
I’ve always felt that the four Ps of marketing were missing the most important P of all: people.
Outlook 2010 draws the wrath of Web developers
Posted by Peter Labrow on 26 June 2009
There’s a bit of a row brewing on the Interwebs at the moment between Microsoft and Web standards advocates – and it’s not about Internet Explorer, but the next version of Microsoft’s e-mail client, Outlook.
When AdSense makes NoSense
Posted by Stewart Twynham on 12 June 2009
Advertising fulfils a necessary part of many Web strategies – but these examples from the BBC demonstrate why it’s important to keep a close watch on those third-party adverts!