Labrow Marketing’s blogs on website design, development, optimisation and content
Blog archive: January
The power of the PDF
Posted by Peter Labrow on 26 January 2009
Adobe’s PDF format has become the de facto standard for electronic documents, but PDFs aren’t without their disadvantages.
The art of telling bad news well
Posted by Peter Labrow on 25 January 2009
Sometimes, bad news has to be delivered. There’s a temptation to either avoid the issue or dress the bad news up as something else, but it can be more effective to play with a straight bat.
You need to sell what people are buying
Posted by Peter Labrow on 19 January 2009
There’s a simple flaw with many websites: they don’t speak the customer’s language.
New Year’s marketing resolutions
Posted by Peter Labrow on 3 January 2009
At this time of year, bloggers and writers try to help people with suggestions for their New Year’s resolutions. I don’t see why I should be any different.