Peter Labrow
Peter Labrow is a website professional with over twenty years’ experience in business-to-business marketing.
Peter Labrow was one of the first marketing professionals to embrace the World Wide Web, having created his first website way back in 1995, for P&P Training.
Peter Labrow
To say that the Web was new in 1995 would be something of an understatement. (Although the Web was first conceived around 1980, it was not until 1989 that Tim Berners-Lee fleshed out his ideas into a comprehensive proposal, which was then published in 1990. The Web itself became free to use for everyone in 1993, the same year that the Mosaic Web browser was launched. Prior to the existence of the Web, Peter had experimented with marketing on closed proprietary platforms, such as CIX, CompuServe and AOL.)
Since then, Peter has provided marketing and Web development services to organisations of all sizes – from single-person businesses to multi-million pound turnover organisations.
His early career was in marketing and visual communications – ascending the corporate career ladder in large IT services organisations until he was marketing director for the Xenon Group. After this, he established his own full-service marketing business with partners Ken Hawes and Greg Swindells (now of Design Splash). After eight successful years, the team parted to allow each other to concentrate on different things – at which point Peter established Labrow Marketing.
Since then, Labrow Marketing has increasingly specialised in marketing-focused, business-to-business websites – often using content management systems to enable people to manage their own website content. Labrow Marketing creates all sizes of websites, from just a few pages to many hundreds.
Peter has a reputation for helping organisations get the most from the Web, and is known for his honest, straight-talking approach to offering advice. He is able to work at all levels of an organisation, up to and including the main board. He is passionate about website standards, including making websites accessible to all.
Perhaps more than anything else, Peter believes that marketing is not ‘art,’ it is sales – a formal communications mechanism to increase revenues.
Peter operates his business on ethical guidelines, and has an ‘open book’ approach to working with clients – for example, his clients are given open access to his website project management system.
Peter is a Fellow of the Institute of Copywriting and a member of the UK Web Design Association.
Peter hates: red tape, procrastination, slip-shod work, bullies, internal politics, lies, custard and sprouts.
Peter likes: honesty, open exchanges, getting things done, learning, curry and science fiction.