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About Briefings

Written as no-nonsense 'advice you can trust', Briefings are articles, written to help our clients (and others) with various aspects of both on-line and off-line marketing.

Bespoke Briefings for your organisation

We can provide face-to-face briefings, on either a 'one-to-one' or a 'one-to-few' basis. This provides an interactive vehicle to discuss those marketing topics which are most relevant to your organisation. If this service is of interest, please contact us.

marketing briefings

Marketing Briefings: informative, stimulating articles, helping you to think about different aspects of marketing, in a practical way.

Search engine optimisation isn’t something you do later

Too often search engine optimisation is thought about only at the point when the site’s owner discovers that there is problem – perhaps some months after the site has gone live.

Latest briefings

You might be higher in the search engine results than you think – look first
Writing press releases that get published – our tips for PR copywriting
Distributing press releases more effectively – getting your news out there
UK Web site accessibility law – what’s your legal obligation?
The power of the case study – use your customers’ brands to boost your own
Keep it real – align your marketing to your capabilities
Working out what your customers are worth – and why it’s important
Cheap and very cheerful – high marketing impact on a low budget

Miles Corbett, managing director, Transition:

"The newsletter is REALLY REALLY good, just the right level, gets me thinking - excellent."