Search engines

The good, the bad and the ugly

If there's one Web topic shrouded in greater mystery than any other, it's that of search engines - and not without reason. The whole subject suffers from misinformation, technical complexities and incorrect expectations. Our briefings try to set the record straight, helping you to understand how search engines work.

• Search engines: subject introduction
• Search engine optimisation isn’t something you do later
• You might be higher in the search engine results than you think
• How search engines work
• Developing a search engine strategy
• The role of meta tags
• Fee or free?
• Things which search engines don't like
• Search engine tricks - and why they are not worth using
• Optimising your pages for search engines
• Writing search-engine friendly copy