“Labrow Marketing’s customer service is second-to-none, their reaction to queries or technical support was of the highest standard on all levels, especially in the development stage giving us great confidence that the end result would be of a high quality. Needless to say we were more than delighted with the end product.”
Danny Hall, fundraising manager, Wigan & Leigh Hospice
Case studies
Don’t tell them just what you do, tell them about what you’ve done
Case studies can be a powerful marketing tool – they don’t just tell people how your services work in general, but how they’ve succeeded with specific customers.
Finding the value in the story
A skilled copywriter doesn’t just retell the tale. What may seem everyday to one organisation (“we delivered training to 2,000 people”) can seem extraordinary to another (“our training programme saves us 30% in productivity and paid for itself in less than two months”).
We find the things which make potential customers sit up and take notice – give commercial meaning to what you’ve done, not only raising the credibility of your organisation but also putting its services into context.
We have been writing commercial case studies for organisations for over twenty years – sometimes within familiar industries and sometimes within industries where specialist knowledge needs to be understood before the case study can be written.
A journalist’s eye
It helps that our copywriter, Peter Labrow, has a track record of not only working for commercial clients, but also for printed publications – in particular, Peter wrote regularly for a leading training magazine for over a decade. This ensures a sharp eye for ‘what’s news’ and also a keen understanding of what readers are looking for.
Making the most of case studies
When complete, we help organisations to get the maximum value from their case studies, placing them on the customers’ websites, creating PDF versions for download and using them as part of an overall publicity campaign.