Website copywriting

Website copy that communicates with clarity and impact

Great Web copy must be succinct. It needs to be free from jargon. It should cater for the widest of audiences. It must deliver the goods quickly. It also needs to be accessible: more direct, conversational and less austere.

We write copy which is engaging and structured to be read on the Web easily: copy which gets people’s attention; copy which gets the point across; copy which gets results.

Website copy that works for search engines and people

Our work combines creative flair with sound search engine knowledge: we undertake extensive keyword research, using proven tools, to build a textual structure that reflects what our clients’ own customers are searching for.

Types of website copy that we produce include:

• blogs (often ‘ghost-written’ for others).
• case studies.
• electronic brochures.
• help documents and frequently asked questions.
• magazine and newsletter articles.
• positioning pages for products and services.
• press releases and news stories.

Structuring pages to communicate faster and convey more meaning

Great website copy isn’t just excellent prose – it should be broken down visually, using headings, bullets and links to enable people to scan the page quickly. (Research shows that people don’t initially read pages from end-to-end, they scan them to locate key information, usually in less than a second, before delving deeper. Search engines also respond well to this kind of page structure – which conveys more context and meaning than paragraphs of text alone.)