http://www.labrow.com/blogs en-GB (c) 2008 Labrow Marketing Thu, 18 Feb 2010 18:16:09 GMT Thu, 18 Feb 2010 18:16:09 GMT Raccoom rss generator, website http://raccoom.sytes.net, email chrisdarebell@msn.com 120 A search engine optimisation company promises you the top spot in Google. It’s worth giving them a go, right? Well, no – if things go wrong, they can be almost impossible to repair. http://www.labrow.com/blogs/2010/february/search-engine-optimisation-buyer-beware Labrow Marketing Thu, 18 Feb 2010 18:16:09 GMT http://www.labrow.com/1676 I know that a lot of people get hot under the collar about the use of apostrophes, but it’s the misuse of something far humbler that ruffles my feathers: the capital letter. http://www.labrow.com/blogs/2010/january/heres-a-capital-idea Labrow Marketing Fri, 29 Jan 2010 16:43:41 GMT http://www.labrow.com/1672 With marketing, as with many other things, a few simple New Year’s resolutions can go a long way. http://www.labrow.com/blogs/2010/january/have-you-made-your-new-years-marketing-resolutions Labrow Marketing Thu, 07 Jan 2010 17:19:30 GMT http://www.labrow.com/1659 It’s every website owner’s worst nightmare: your site’s disappeared from Google. No matter how hard you search, your website doesn’t come up on the results. Don’t panic! http://www.labrow.com/blogs/2010/january/gone-from-google Labrow Marketing Tue, 05 Jan 2010 18:23:05 GMT http://www.labrow.com/1658 What if Google doesn’t plan to rule the world by search, but by being the commercial gatekeeper to just about everything you can buy? http://www.labrow.com/blogs/2009/december/when-are-search-results-not-search-results Labrow Marketing Tue, 15 Dec 2009 16:33:12 GMT http://www.labrow.com/1648 Any tool that can help you to research keywords for your website is worth looking at and the Google wonder wheel makes it intuitive and fun. http://www.labrow.com/blogs/2009/october/keyword-research-using-the-google-wonder-wheel Labrow Marketing Tue, 13 Oct 2009 15:15:10 GMT http://www.labrow.com/1646 Although Microsoft Word files are almost a global standard for distributing text, the program itself is surprisingly underpowered when it comes to writing anything of substance. http://www.labrow.com/blogs/2009/october/words-arent-all-about-word Labrow Marketing Thu, 08 Oct 2009 08:46:10 GMT http://www.labrow.com/1635 What happens if, whatever your main job is, one day you find that you’re now also responsible for managing your company’s website? http://www.labrow.com/blogs/2009/september/i-didnt-sign-up-to-be-a-webmaster Labrow Marketing Thu, 17 Sep 2009 06:57:22 GMT http://www.labrow.com/1631 Is social networking a total waste of time or an exciting new way to communicate and market your services? http://www.labrow.com/blogs/2009/september/the-twitter-divide Labrow Marketing Sun, 06 Sep 2009 07:28:48 GMT http://www.labrow.com/1608 Everyone’s heard the maxim ‘content is king’ but it’s amazing how much website content is unplanned, uncontrolled and ineffective. It shouldn’t be that way. http://www.labrow.com/blogs/2009/august/developing-a-content-strategy Labrow Marketing Thu, 27 Aug 2009 09:46:02 GMT http://www.labrow.com/1606 The old adage of ‘keep it simple stupid’ seems to have eluded Microsoft, which is currently trying to explain no fewer than 66 upgrade permutations to a confused customer base. http://www.labrow.com/blogs/2009/august/garbage-in-garbage-out Labrow Marketing Mon, 10 Aug 2009 10:22:10 GMT http://www.labrow.com/1597 I’ve always felt that the four Ps of marketing were missing the most important P of all: people. http://www.labrow.com/blogs/2009/july/time-to-trash-the-four-ps-of-marketing Labrow Marketing Wed, 08 Jul 2009 04:50:51 GMT http://www.labrow.com/1589 There’s a bit of a row brewing on the Interwebs at the moment between Microsoft and Web standards advocates – and it’s not about Internet Explorer, but the next version of Microsoft’s e-mail client, Outlook. http://www.labrow.com/blogs/2009/june/outlook-2010-draws-the-wrath-of-web-developers Labrow Marketing Fri, 26 Jun 2009 13:46:54 GMT http://www.labrow.com/1585 Advertising fulfils a necessary part of many Web strategies – but these examples from the BBC demonstrate why it’s important to keep a close watch on those third-party adverts! http://www.labrow.com/blogs/2009/june/when-adsense-makes-nosense Labrow Marketing Fri, 12 Jun 2009 14:09:53 GMT http://www.labrow.com/1583 By using a couple of keyword analysis tools, there’s no need to guess your way through website optimisation or campaign planning. http://www.labrow.com/blogs/2009/june/keywords-keywords-keywords Labrow Marketing Fri, 05 Jun 2009 10:38:15 GMT http://www.labrow.com/1568 It’s time to minimise the difference between how we speak to customers verbally and how we communicate on Web pages. http://www.labrow.com/blogs/2009/may/speaking-with-forked-tongue Labrow Marketing Wed, 06 May 2009 18:50:56 GMT http://www.labrow.com/1564 It seems like such a simple question. Do you spell it website or Web site? It’s a small question that has bigger implications. http://www.labrow.com/blogs/2009/may/website-or-web-site Labrow Marketing Tue, 05 May 2009 08:53:42 GMT http://www.labrow.com/1563 Sometimes, the influencing factors around SEO and social networking become difficult to measure. When that happens, it’s time to get right inside the problem, and start measuring from the inside. http://www.labrow.com/blogs/2009/may/ltlli-an-experiment-in-littley-urls-social-networking-and-more Labrow Marketing Mon, 04 May 2009 10:20:25 GMT http://www.labrow.com/1562 There is nothing that gets the Web community hotter under the collar than Standards Compliance. Some designers ‘get it’ – taking the time to produce sites that naturally work better with different browsers and in search engines. Others would rather spend their time arguing why it’s not that important – something which clearly separates the ‘craftsman’ from the ‘amateur’. http://www.labrow.com/blogs/2009/april/reasons-not-to-do-a-good-job Labrow Marketing Thu, 30 Apr 2009 09:59:10 GMT http://www.labrow.com/1560 When a “senior search consultant” kindly wrote to one of our clients offering search engine help, I thought I’d investigate further. Even I was surprised at what I’d discover about this particular scam. http://www.labrow.com/blogs/2009/april/an-seo-writes Labrow Marketing Thu, 30 Apr 2009 09:55:18 GMT http://www.labrow.com/1549