True North - company brochure

This copy was written for True North's company brochure - to promote the company's coaching, training and professional development services.

Word count: 605 words

Individual

What we do - for every client - is always different; always relevant. The results which we deliver consistently can't be achieved by any form of 'off-the-shelf' training.

What we do is based on what you need. We aim to align people's beliefs, behaviours and attitudes to their organisation's strategy.
We start by understanding an organisation's immediate issues and goals. We work with its individuals and teams to identify their abilities and challenges. We then create a bespoke solution, innovatively crafted to fulfil that organisation's specific objectives and needs.

While every True North solution is unique, each is delivered within a consistent, structured framework and to a measured and repeatable standard.

Practical

An organisation's motivation for change and improvement is often driven by real business issues.
So, here's something refreshing. Avoiding the theoretical 'chalk and talk' approach, we coach and facilitate in the context of your organisation's real issues.

We listen to you. We take those issues which are facing you today and deliver practical, focused solutions which help you and your team to solve them.

We don't shun or avoid theory: we simply communicate it in the context of solving real challenges, making the theoretical more relevant. This enables people to not only enjoy faster results, but also experience greater long-term behavioural change.

This approach isn't a short-term fix - it delivers proven sustainable success. By helping people to solve today's issues today, we also enable them to be significantly more capable of addressing future challenges.

Collaborative

Interaction is one of the many great things about working with True North.
Because we highly value our customers' input, we ensure that we have feedback processes to provide them with opportunities to influence and focus our solutions.

We don't impose or predetermine solutions. We arrive at targeted programmes by working closely with customers to fully understand their needs.

This ethos is present in our every action. When working with organisations, teams and individuals, we don't dictate - we collaborate. We get people involved and ensure, at every encounter, that communications flow both ways.

By putting people at the centre of the learning process, we ensure that all of our efforts support the real needs of our customers.

Precise

The key drawback of 'one size fits all' training is that, while it may not be entirely wide of the mark, it seldom hits the centre of the target. Results can be less than expected; benefits limited - and the core issues remain unresolved.

True North targets solutions with accuracy. We don't deliver anything that you don't actually need, nor will we try to squeeze you into a 'standard' offering.

We will help you to understand and recognise the key issues in your organisation; then, we'll define a solution which addresses them. We keep checking our progress and adjusting our approach, as required, meticulously shaping what we do to be as relevant - and bring as much benefit - as possible.

Enjoyable

The best learning is not only stimulating, it's also fun.

When people enjoy the learning process, it fuels a desire to learn more. People then more readily embrace change, so that more of what they learn sticks.

Whether True North is coaching, consulting or training, we make learning pleasurable and therefore more rewarding.

True North engages, stimulates and inspires with a passion - motivating people to both embrace and enjoy change and to perform better.

Proven

Our role is to deliver greater business success for our customers, by improving the effectiveness of their key people. The results of our work have longevity, delivering real and sustained benefits.

The team at True North has extensive experience of working with both large and small organisations.