“Peter Labrow has been helping Xpertise with its marketing for almost a decade. He is able to work with the minimum of steering and comes up with the goods every time.”

Bill Walker, QA

 

 

Making social networking work for your business

Social networking coaching

Putting in place an effective social networking strategy can take a business months – our experience can provide a faster route to successful social networking.

Social networking and social media are transforming the way in which many organisations communicate, market themselves and sell. Yet, while some organisations seem to clip effortlessly into using social media, others struggle to make it a success.

A fast track to a social networking strategy

We help organisations make social networking a core part of how they market themselves and how they communicate with customers – providing the experience needed to short-cut many of the issues that typically trip up, or slow down, an organisation’s progress.

We help organisations by:

  • helping to plan an effective social media strategy.
  • identifying the most effective social media websites to use.
  • planning a content strategy.
  • making a business case for social networking.
  • researching competitors’ and peers’ social networking activities.
  • defining processes needed to make social networking work.
  • identifying risks of using social networking.
  • coaching team members on using social networking and social media.
  • setting up social networking sites for the company to use.
  • providing support until social networking strategies are self-sustaining.
  • providing a fully managed social networking service for those companies which need it.

Finding the right social media mix 

Not all social media works for every organisation – so a key part of embracing social networking is to ascertain which websites will provide the most value. We work with organisations to help define the most appropriate social networking communities for them to engage with – and then plan an effective content strategy for each.

Making social networking part of the business

Organisations that make a real success of social networking typically do one thing which ensures success: they make it a part of how they do business. This is often easier for smaller organisations and harder for larger ones – but can be a challenge to organisations of all sizes.

Getting marketing teams up to speed with social networking

One way in which we can help is to run a social networking workshop, exploring the marketing possibilities of social networking with your teams, then helping them to create an effective social networking strategy. Download the social networking workshop overview in PDF format (384KB)