“Peter Labrow listens and understands quickly – both technically and as a marketeer. He is not afraid to question or challenge what we want to do (but does it very politely and really makes you think).”
Catherine Williams, St Ann’s Hospice
Standards-compliant website design
All of our websites are developed to meet published standards or guidelines on quality, accessibility and usability
Not all websites are created equal. They may look the same visually, but ‘under the bonnet’ the quality of the HTML code can vary considerably. If they look the same, why does this matter?
Websites with badly coded HTML can lead to significant problems, such as:
- slowly loading pages, which deliver an inferior experience to visitors and are more problematic for search engines to index.
- poor performance in search engines – search engines may be prevented from fully indexing a site, so that entire pages or sections of websites are, to all intents and purposes, invisible to search engines.
- poor browser compatibility – the site may not work properly in all current Web browsers, thereby excluding some visitors from your site.
- failure to meet accessibility legislation, exposing your organisation to legal risk.
Badly coded HTML also demonstrates an overall lack of quality control on the part of the developers.
Standards-compliant websites
All of the websites that we now develop are standards-compliant and, as standard, feature:
- HTML code that can be validated by third-party tools as being properly written and correctly structured.
- proper ‘semantic’ page structures – which give ‘meaning’ to the structure of the page for search engines and non-sighted visitors.
- compliance with current accessibility legislation.
We guarantee that search engines can index all parts of our websites (unless we are requested to use a specific technology which inhibits indexing). We also guarantee that our pages will validate as correctly formed HTML.