“Labrow Marketing doesn’t just build Web sites: it helps to build on-line businesses which exploit the Internet’s best strengths.”
Emma Clarke, Just Add Voice
Web site optimisation
Helping organisations to get the most from their Web sites
Many Web sites underperform or fail to deliver anything like the expected benefits. While this can be frustrating and often mystifying, it’s usually not difficult to locate and resolve the underlying problems, which include:
- low search engine page results or little traffic via search engines.
- not meeting accessibility legislation.
- visitors not being able to find what they are looking for.
- visitors not understanding a company’s products or services.
- not enough visitors becoming customers.
Independent Web site testing – with a written report to enable structured resolutions to issues
Labrow Marketing can independently test and audit Web sites for a range of issues – and provide a detailed written plan to enable the site to be put back on track. The written plan can be used by the Web development team to address problems with the site. In cases where there is insufficient confidence in the original Web developers, the report can be given to a new team as a thorough briefing document – enabling remedial work to be undertaken faster than would otherwise be possible.
Sometimes, the team responsible for the site may be unfamiliar with the concepts that are holding the site back – and something more than a written report may be required. In such cases, we can also provide expert coaching to the team – giving them the skills and knowledge to resolve the issues.
Of course, as a Web development company, we can directly help organisations to resolve Web site performance issues – but we only do so on request, maintaining our impartiality (the core reason for providing a detailed resolution document is so that organisations can take the advice to the Web developer of their choice and not be bound to using us).