website design, optimisation and content

Search engine optimisation

Optimising websites for significantly better search engine performance

Being visible high in the search engine results pages is one of today’s most important commercial imperatives – since search engines provide the gateway to new customers.

While there are many companies offering ‘top positions’ in search engines for a monthly fee, for the most part they are peddling snake oil – the only company which can guarantee you a number one position in Google is Google itself. What’s more, most of the ‘solutions’ undertaken by these companies deliver, at best, short-term solutions using ‘tricks’ which can ultimately lead to your site being blacklisted by search engines.

Yet there is often a lot that can be done to significantly improve a website’s position in the search engine results pages – while still working within the search engines’ published guidelines for Webmasters.

We provide ethical search engine optimisation solutions – based on published guidelines. These focus on:

• benchmarking your site (and possibly those of your competitors) against optimal search phrases.
• streamlining the technical structure of your website and removing barriers to search engine indexing.
• professionally writing website content which is more focused on delivering better search engine results (without compromising the experience of human visitors).
• developing strategies to create new and unique website content which people will want to link to.
• helping to develop strategies for engendering natural in-bound links from other sites.

We always work ethically and we never make promises we can’t keep. And, crucially, we don’t accept every job – if we can identify a clear reason why your site can’t be improved, then we simply won’t work on it until that obstacle is removed.