website design, optimisation and content

Search optimisation coaching

Providing organisations with the knowledge and skills needed to optimise their websites for search engines.

For a website to be a success, it needs to be found easily by leading search engines such as Google. Yet many companies are disappointed with the search engine results – and often mistakenly ‘blame’ the website developer, when they are themselves in charge of the website’s content and supporting marketing strategies.

Search engine optimisation seldom needs an ‘expert’ to practise ‘secret tricks’. It just needs clear knowledge of how search engines operate, so that the website can be updated and tuned for search engines in the most effective way – and so that other marketing activities also support the search optimisation needs of the business.

We help organisations to:

• understand the key elements of how search engines work when indexing and ranking websites.
• understand things which inhibit search engines and how to avoid them.
• understand how people actually search, and define an effective keyword strategy.
• use tools to research the most effective search keywords.
• measure how people are finding and using your website so that any changes to a website are made on the basis of fact, not assumptions and guesses.
• understand how the ‘popularity’ of a website affects how a website is ranked in search results.
• create strategies to build the popularity of a website.
• understand the most effective and ineffective types of website content.
• understand why it’s ‘not all about hits’ – concentrating on the quality of website traffic, rather than the quantity.

Essential knowledge for website owners

For people who are responsible for managing their company’s website, this knowledge is essential, not optional.

Without the right knowledge, a website stands little chance of performing well within search engines – leading some organisations to unnecessarily pay ongoing and expensive fees to search engine optimisation companies. With the right knowledge, search optimisation can be confidently undertaken in-house, as a natural part of managing the website’s content.

Workshop format

Our workshop typically lasts one day, and includes a review of the issues faced by the website owners, a detailed presentation on how search engines work followed by a discussion of possible solutions to the identified problems.

Download search optimisation workshop overview in PDF format (516KB)