Client profile
Claire Palmer Coaching provides executive, management and career coaching – as well as coach supervision services for other professional coaches.
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“I chose Labrow Marketing to redesign my site because of the ideas and suggestions Peter Labrow came back with our first e-mail exchange. Straightaway I found him very easy to work. He understood both me and my business very quickly; he was prompt, responsive, pushed back when needed and always wanted the best results. I really enjoyed working with him and I am absolutely delighted with the result. I would thoroughly recommend Peter and have already done so.”
Claire Palmer
Claire Palmer Coaching
A static website designed to promote an independent coaching and coach support consultant
Helping an independent management coach and coach supervisor to promote her business
When Claire Palmer approached us to create a new website for her independent coaching business, we advised her (much to her initial surprise) that it might be better to evolve the design she had rather than to start from scratch.
Although there were issues with her website, we felt that most of these could be resolved while still retaining the spirit of her original design, which we felt was strong – rather than redesigning the site for its own sake.
The original design made the site difficult to update as there was no extra space to add in new menu items, so it couldn’t change and adapt as Claire’s needs changed. The HTML was also not standards compliant, and Google couldn’t properly index all of the site.
A redesign was drafted, but keeping many elements from the original design, though these were adapted to meet the new brief. The website was coded from scratch to be fully standards compliant and to meet current accessibility legislation. The new site was able to easily incorporate the new content (with plenty of room for further expansion).
The site is actually two sites: one for Claire’s coaching business and one for her coach support business. Previously, it had not been obvious to visitors that there were two sites – or when you had moved from one site to the other. While using the same design for both sites, Labrow Marketing incorporated a new top-level menu to allow people to see which site they are on and to switch between them.
Upon launching the new website, Claire received a lot of positive feedback from friends, colleagues and clients, including:
“What a truly great site – really interesting, compelling and delightful to navigate.”
“Love the style, love the colours and especially love the messages. I cannot offer one scintilla of improvement advice – it is great.”
“I particularly love the picture of your kids and also your explanation of mentor and supervisor…very you ...the colour scheme is relaxing and draws one in ...it all seems very easy to use and I would definitely hire you in a flash...”
“Your website looks really good, very professional. I enjoyed looking at your reading list.”
“Well done – it’s so reflective of your professionalism and personality – you must be delighted and the kids look great too!”
“It looks very good, Claire – good meta too, complete with Google Analytics – trés professional.”
“I can see why you’re delighted.”
“Wow! Excellent, Claire! It is wonderful! Clean, clear, professional and very accessible. Good work!”
“It’s looking great – really comprehensive and clean looking.”
“Love it – really clean and crisp.”
“It’s absolutely fabulous.”