Client profile
Dalek Links is a Doctor Who fan site which provides links to Dalek-related information on the Web.
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“A well-structured, searchable and smartly-designed portal. Thanks to Dalek Links, you can finally discover where to borrow, buy, build or visit Daleks of varying different sizes. For merchandise seekers, there are links to details of Dalek videos, audios and books on Amazon, BBC and Big Finish sites, and also to many retail stockists of toys and publications. All told, an excellent resource for those with a serious – or not-so-serious – approach to our favourite Skarosians.”
Doctor Who magazine, reviewing Dalek Links
Dalek Links
A fully content-managed website for the world’s leading Dalek fan site.
Delivering information to thousands of visitors every day – and working overtime as our content management demonstration system.
“An unusual website to have in your portfolio,” you might say – and you’d be right. This site was created partly to satisfy Peter Labrow’s long-standing status as a Dalek fan – but on a more practical level it also serves as the demonstration site for Labrow Marketing’s content management system.
Many Web developers use a ‘theoretical’ website as a demonstration site, but we felt that it would be of more value to use a real site – and one that people would remember. Doing this enables us to demonstrate the excellent search engine results that are capable from using our content management system, as part of a well-coordinated search engine optimisation strategy. (Just type ‘Dalek’ into Google, and you’ll see that Dalek Links is typically in the top five results.)
The site features Dalek news, events and hundreds of links to other Dalek websites around the world. It also contains galleries of Dalek pictures and lots of Dalek articles.
The site has been featured on BBC Newsbeat and was website of the day on Radio 2’s Steve Wright in the afternoon. It has thousands of visitors each day, peaking at over 180,000 visitors after being featured on Radio 2.
This website was developed in partnership with Bawden Quinn Associates, which provided the technical development for the content management system.