Client profile
Emma Clarke is one of the UK’s leading voice-over artists, who can be heard in department stores, on local radio – and as the ‘mind the gap’ voice on most of the London Underground.
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“When I made the decision to give my website a makeover I had no doubt that Peter Labrow was the man for the job. He worked with me on version 1 of my site and he did a grand job… and he did a fantastic job on the upgraded version. What makes Peter so different from other webmen is that he has the ability to see a panoramic view of the business he’s working with – this means he can offer a holistic Web solution that shows a lot of creative, enterprising thought. My new site is quite complex, although it looks pretty simple. The structure he suggested has generated a busload of international traffic and I can honestly say that my business has been invigorated by his involvement. Without Peter’s vision, I’m sure my website wouldn’t be the success it is.”
Emma Clarke
Emma Clarke
A fully content-managed website for one of the UK’s top voiceovers.
Enabling the voice of ‘mind the gap’ to deliver a rich, engaging and often highly humorous website experience.
Emma Clarke wanted her new site to be a mixture of professional and fun – and it was also essential that Emma would be able to update the site herself.
The new site was developed as a fully content managed solution, going well beyond just the few pages needed to position Emma’s writing and voiceover services.
A blog provides an informal platform for Emma to discuss current writing and voicing trends/issues. A large demo section enables people to download audio files of Emma’s work. An extensive ‘fun stuff’ section contains games, puzzles and Flash movies designed to drive traffic to the site and keep it coming back. All of the content can be managed by Emma, without her having to learn how to edit HTML.
One part of the fun stuff section caused global controversy when the site was launched. As the ‘voice of the London Underground’ Emma created some spoof announcements for fans. After a spokesman at Transport for London commented negatively about the announcements, the story hit first the London media, then the UK national media – before going global. The website received over a million hits in a 48-hour period, before ‘settling down’ to hundreds of thousands of hits for the following weeks. Most of the visitors were downloading up to 10Mb of MP3 files.
This website was developed in partnership with Bawden Quinn Associates, which provided the technical development for the content management system.