Client profile
Future Perfect provides an English grammar consultancy and text-vetting service, working for advertising agencies and marketing departments.
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“I don’t believe that I could have found anyone better to develop my website. My needs were listened to, understood and accommodated at every stage of development. Time was taken to explore different options and explain the more technical aspects of the site to me, in terms which I could readily understand. The whole approach was structured and methodological, giving me plenty of time to make decisions and ensuring that I was always in control. The range of advice given – from my marketing proposition to the website’s accessibility – was excellent and always unbiased.”
Matthew Male, Future Perfect
Future Perfect
A static website to promote Future Perfect’s proofreading service.
Creating a distinctive on-line brand and professional presence for a leading expert proofreading service.
More than a proofreading service, Future Perfect wanted a distinctive website which would not only convey the scope of its services, but also the value of using them.
The ‘slip on a banana’ theme helped to gently show people that mistakes create an unfavourable impression, or even lead to ridicule. (This theme has since been carried on to printed materials such as stationery and leaflets.) The site itself positions Future Perfect’s services – with copy written by Labrow Marketing (and vetted by Future Perfect, naturally).
It also features a range of grammar tips that help to maintain the site’s high position in leading search engines.