Client profile
The UK’s leading IT training provider, delivering over 1500 training courses nationwide.
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“Peter has helped us build one of the best websites and on-line strategies in our industry. Peter’s work is always spot-on – punchy and succinct. He is able to work with the minimum of steering and comes up with the goods every time.”
Bill Walker, director, QA
QA
A fully content-managed website, integrated with a specialist learning business management system, for the UK’s leading IT training company.
Building one of the most extensive and feature-rich training websites in the UK.
As the UK’s number one IT training company, QA requires an on-line presence that leads its industry. Labrow Marketing has worked with QA for several years and has a long history of providing marketing services to the UK’s training industry – so was chosen to create the latest version of the company’s website.
The Web site contains over 1500 training courses, dozens of certification tracks – and details of all of the company’s learning services. It is entirely content managed, enabling QA to update almost all of the Web site, without needing to have HTML-editing skills.
The Web site is integrated with QA’s training management system, so that course information (including prices and dates) is automatically pulled directly from the internal system, ensuring accurate information and removing the need for manual data entry. Orders can be placed on line.
Additional content, such as news items, blogs, location information and pages that describe the company’s services, can all be edited using the content management system.
The Website is the cornerstone of QA’s marketing strategy, and the ease by which courses can be found on the site has been cited as a key reason for QA winning large training contracts.
This Web site was developed in partnership with Bawden Quinn Associates, which provided the technical development for the content management system and the integration with QA’s training management system.