Client profile
One of the UK’s leading suppliers of winches and winch services, plus façade access and fall protection systems and services.
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“From our early discussions with Labrow Marketing it was clear that their idea of what makes a ‘good website’ fitted closely with ours.
Our priorities were to give website visitors easy, quick access to both our products and services without cluttering the site with gimmicks and gizmos.
We were also keen to make it easy for people to find winches for both hire and purchase. Labrow Marketing initially brought to us their tried and tested development process, followed closely by a well thought out website structure and then worked closely and easily with us to develop and load new website content.
The idea of a ‘Winch Finder’, which Labrow Marketing built for the Rotrex Winches’ site, marks a significant first in our industry. This feature, along with the ability to update our website using the content management system, will help us to significantly grow our customer base. ”
Simon Butterworth, chairman, Rotrex Group
Rotrex Group
A richly functional, content-managed website for a leading provider of winches & winch services, fall protection equipment & services and façade access services.
Enabling Rotrex Group to promote its products and services on line
Rotrex Group comprises of two organisations: Rotrex Winches (which provides winches of all sizes to organisations worldwide, along with related services and expertise) and Rotrex OnSite (which provides maintenance, repair and testing for façade access and fall protection equipment).
When Rotrex Group approached Labrow Marketing to redevelop the websites for the group’s companies, the key criteria were:
- a much more modern design.
- the ability for the Rotrex Group to manage the websites’ content themselves.
- making detailed and complex winch product information easy to find.
The resulting websites share a common design, and visitors can move between group companies using a set of tabs at the very top of each site.
The Rotrex Winches site is the most technically sophisticated, featuring a ‘winch finder’ to enable visitors to easily locate exactly the right winch for their needs, by selecting options from a series of drop-down boxes. Visitors can also browse to winches via different options – for example, if they want to buy or hire, or if a winch is trailer mounted or base mounted.
When a winch is found via the winch finder, equipment related to that winch is also suggested to the visitor (such as power packs). The website also features a sitewide search.
The content can be entirely managed by the Rotrex Group, using the powerful content-management system – so that adding and updating content such as products, news stories, jobs and other pages doesn’t require someone with HTML knowledge.
A key part of the project was helping Rotrex Group to develop a more logical structure for the sites, working with the group’s management team to organise the group’s information in a way that would be most useful to visitors. In addition, although the website is fully content managed, the majority of copy on the non-technical positioning, pages was written by Labrow Marketing.
This website was developed in partnership with Bawden Quinn Associates, which provided the technical development for the content management system