Client profile
One of the UK’s leading training companies, which specialises in managing large-scale training projects, training for the public sector and combined recruitment and training programmes.
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“Labrow Marketing has repeatedly delivered on time within budget – and above expectation. Peter has helped crystallise our thoughts when working through complex marketing concepts and propositions. His pragmatic and honest approach has repeatedly saved us time, money and effort. We would recommend him to any organisation that wants a practical and realistic website and Web marketing solution.”
David Field, director, Training Synergy
Training Synergy
A fully content-managed website for a leading public services training company.
Building an on-line presence with a big impact, backed by a highly functional website.
When Training Synergy wanted a new content managed website, the company chose Labrow Marketing. The design of the site would be based around a theme previously developed for Training Synergy by Peter Labrow, of informal dancers – to convey the energy and synergy of the company.
This was integrated into a new website design to give the company a more modern identity. The extensive site positions the products and services of the company – including course outlines for all of the company’s training courses. News and blogs provide regular unique content – and people can get updates via RSS newsfeeds. A fast and accurate website search helps to make everything easy to find. A secure area enables customers to login and download course materials and Training Synergy can advertise jobs on the site, with people able to apply on line.
While Labrow Marketing wrote many of the positioning pages, Training Synergy now updates most of the new content, via an easy to use and powerful content management system. This enables Training Synergy to keep the site up-to-date, without having to use external Web developers.
With better results in search engines driving substantially increased traffic, the site has helped Training Synergy to reposition and build its business.
This website was developed in partnership with Bawden Quinn Associates, which provided the technical development for the content management system.