I got the chance to work with the incredible CEPI - a global partnership that works towards accelerating the development of vaccines, and other biologic countermeasures, against epidemic and pandemic threats.
We created a campaign designed to put a spotlight on each of the 25 or so virus families known to infect humans in order to raise awareness, and further establish CEPI as an expert source of information.
Visually, we leant into a microscopic theme, using particle effects, a shallow depth of field and duotone footage to explore these viruses in a manner that reflects the severity and sensitive nature of the threat.
Client
CEPI
Project
The Viral Most Wanted
Creative Direction
Rowena Madar, Mario Christodoulou
Design + Animation
Mike Labrow





