web site design, optimisation and content

Web site content

Creating search-engine friendly Web site content that engages visitors

The heart of any Web site is its content – whether that’s the text, images or even media files such as audio and PDFs.

Content for both people and search engines

Effective Web site content has to be created with both people and search engines in mind:

• For people, Web site content should be concise – delivering information quickly in an unambiguous way.
• For search engines, the content needs to be created around your targeted keywords, with enough content to enable the page to be properly indexed and seen as relevant to common searches.

While these two goals may seem to be in conflict, it’s possible to strike a balance, giving search engines enough content to index without overwhelming Web site visitors.

The value of professionally created Web site content

Today’s content-managed Web sites enable organisations to create much of their own content – but there are many instances when professionally produced copy, graphics, electronic brochures (such as PDFs) and media files will communicate with greater confidence and impact.
 
Labrow Marketing produces Web site content that conveys concepts quickly – using text, images and media files to promote your organisation, its products and services. We have over twenty-five years’ experience of creating content for all kinds of media – and experience of developing content for Web sites that dates back to the earliest days of the Web.